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Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. From embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics, to the memorable colour combinations, everybody has an Irregular Choice favourite shoe or story.
Each year Dan creates over 600 different styles, and is constantly jotting down styles, photos and sketches, it’s an ever expanding creative process reaching to what is now over 10,000 different options.
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