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Ronen Chen


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Ronen Chen is one of Israel’s premier women's wear designers with over 20 years of fashion industry experience and great success in retail and wholesale markets worldwide.

Ronen Chen proposes a minimalist and sophisticated label inspired by his love of architecture. His clothes are clean and understated, while being fashionable and wearable. Ronen tends to work with monochromatic and neutral colors with geometrical patterns and shapes, complementing a woman’s shape and style.

When designing a collection Ronen doesn’t start by sketching on paper, rather he drapes fabric over a mannequin in his studio and lets the fabric lead him. The clothes emerge organically and when the design is ready, it’s worn by one of his studio employees to ensure that the style is comfortable, as well as stylish and flattering.

Indeed, the most common feedback that Ronen receives from his customers is that they feel the clothes were made with them in mind and specifically designed for their own shape and need.

Ronen Chen fills a gap in the market of women looking for excellent quality designer fashion at a mid-range price point. His customer is the same all over the world; a woman who looks for comfort, style, and understated individuality.

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