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Creator of Transparente, Homa Siddiq, started working at fashion boutiques in Los Angeles over 20 years ago and later took her knowledge, skill and experience to Germany where she owned two boutiques in Hamburg.
While working in her boutiques as a buyer, many clients who came into the store felt frustrated, sad, disappointed, and ashamed of themselves that they couldn’t find the fun, funky, comfortable, sexy, cool clothing they wanted in their size anywhere. She felt empathy for her clients and was inspired by the mantra that “beauty has no size, beauty fits you”. So with inspiration and creativity, she went on to design and manufacture Transparente.
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